WebDetractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter WebThe difference between promoters and detractors Now, let’s take a look at how your detractors and promoters interact with your company. According to research, promoters are... Five times as likely to repurchase from companies Seven times as likely to forgive companies Nine times as likely to try new offerings from companies
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WebJun 29, 2009 · – A Detractor – can be your worst critic and can influence many other current and potential customers away from your company. – A Passive – can be your biggest uncertainty and may influence other current and potential customers away from your company. How do you find out? Ask Your Customer. WebDetractors are the people that give a score of 0 to 6, passives give a 7 or 8 and promoters are your true brand ambassadors and give you a score of 9 or 10. Detractors are important because they directly influence your Net Promoter Score in a negative way. One way to increase your NPS will be by reducing the amount of detractors your company has. lingettes cedis
How to Turn Detractors into Promoters - Qualtrics
WebPromoters (scores of 9 or 10) These are your enthusiastic and loyal customers. Passives (scores of 7 or 8) These users are satisfied with your product but not enthusiastic enough to promote it. Detractors (scores of 0 to 6) These are unhappy customers unlikely to buy from you again. They may even discourage others from your product. WebOct 10, 2024 · Respondents are broken into three categories: Grades 0-6 are called detractors, grades 7-8 are called passives, and grades 9-10 are called promoters. Passive … WebApr 15, 2024 · NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. The result is a score between -100 and 100, where a higher … hot tub stays south wales